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New York Life
 
 
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  Carter's Notes
  Audio Samples
  Video
 
 

New_York_Life

 

Carter's Notes

I've only worked in advertising a few times - animated a few logos and composed a few "jingles". Without a story I have a hard time seeing the role of the music in a TV spot - what is it supposed to mean?

In this case, I was told that the CEO of New York Life had liked the score to "Fargo" and wanted something in that vein for his firm's new campaign, so I went with that instruction and used similar instrumentation. Still I admit it left me confused - why should a Scandinvian / Celtic melody and a film noir arrangement be appropriate for an insurance company?

Seven years later they were still making new spots that use the music.

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Show Info

Produced by the Berlin Cameron agency

Composed and Conducted by Carter Burwell

Voiceover by Ruby Dee

Originally broadcast 2000

Audio Samples

Here, for demo purposes is an example:

Title  Format   Size 
Present Future :30 mp3 0.5M

For an explanation of the columns above, click here.

Video

This is a Flash clip of one of the original spots from 2000 (from VHS). [0:60, 4.0M]

 

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This is a Flash clip of a recent spot using the theme. [0:30, 1.2M]

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